Are you using the right marketing channels and are they set up correctly?
Anyone can start a business page on Facebook or an Instagram page. With a little effort, you even already have a Google Analytics account or have gotten an online store up and running in Shopify, Magento or WooCommerce.
Social media and advertising channels are not islands in themselves
But did you do that because everyone has a page like that and so you want to have one too? Or have you also thought about what you want to achieve with that page and especially who? So is your strategy geared towards that? And above all, if you do all those efforts: do all those media and tools hang together and reinforce each other? Do you have insight into that? Do you know what you are doing? At that stage, many companies are already failing. You can't count the social media posts that don't even link to the company's website or webshop, or that don't land anywhere. Let alone that you could extract accurate data on the basis of which you can make informed decisions....
Take a structured look at channel by channel
If you already feel like you can't see the forest for the trees with all the pages you've set up, it's a good idea to have a specialist take a look at all those channels one by one to make sure they're working properly technically and are set up to get the most out of them. Once that is in order, you can broaden your traffic on them and also optimize the conversion to customers. But first things first: a DMS analysis (digital marketing analysis).
At ClickForest , a DMS analysis is the basis: are all relevant marketing and social media channels in place, set up correctly and connected to all possible insight tools or even to your website. Everything in order? Then you can figure out how to make the most of each of those tools. That then falls under CRO (conversion rate optimization).
Analyzing your Facebook, Instagram, LinkedIn as a sales tool
Is your Facebook set up optimally?
We can give a sneak peek at how we will work here in concrete terms. Let's start with the Facebook page. There we first check whether the Facebook pixel is correctly activated and whether the right events are linked to it. For web shops, the events are obvious, namely adding a product to the shopping cart, entering payment details and an actual purchase on the shop. If there is no shop available and we are talking about an informative website, we measure conversions based on redirecting the contact form, clicking on the phone number in the footer or clicking on other buttons on the website that are relevant to the website owner. Furthermore, we will of course check that all basic data is entered correctly on the Facebook page. We think especially about the contact information, the link to the website, the mission of the website or webshop ...
Is your Instagram set up optimally?
If there is an Instagram page available to the client, we will check if a correct BIO is filled in for that page. A clear link to your website ensures an increased number of visitors anyway. Furthermore, we check if there is a good company description in your bio. We look at the quality of the photos, the correct use of hashtags, diversity of content, frequency of posts, the copy with the photos, in short, quite a laundry list for us to complete.
Is your LinkedIn set up optimally?
The LinkedIn page also comes under scrutiny. Is the cover photo clear and professional? Is the logo correctly loaded and centered? Is a clear header used? Are relevant keywords used? Is the featured section of your LinkedIn page well developed? Is the focus on social selling and not too much on hard selling?
Are your social media and advertising accounts hanging together like loose sand? Time to firmly cement everything together. Feel free to ask about our approach and pricing for DMS analysis. Agreed? Then we'll bounce the pain points back to you as soon as possible.
